AURA INTELLIGENCE
Aura Intelligence is a cutting-edge Organizational Decision Intelligence platform. The company empowers organizations to transform fragmented workforce and competitive data into actionable insights, driving smarter decisions. Originally founded within Bain & Company, Aura has since become an independent leader in workforce analytics. The company is revolutionizing how businesses use data-driven insights to adapt and thrive in a rapidly evolving landscape.VISUAL IDENTITY REBRAND
THE PROBLEM:
As a breakthrough platform, Aura Intelligence faced challenges in establishing a consistent and intentional visual brand identity that truly reflected its innovative leadership. Company leaders recognized the need to move away from an outdated color palette linked to its previous parent company. Beyond revitalizing client-facing presentations, there was an urgent need to refresh and standardize digital assets across multiple channels, including newsletters, marketing materials, social media content, and website landing pages, to create a unified, professional brand presence.
Old Color Palette
New Color Palette
THE SOLUTION:
By diving into industry research, collaborating across teams, and understanding Aura’s unique value proposition, I crafted a new color palette that truly captured the company’s essence. This adaptive, modern feel set the tone for a cohesive visual identity that flowed seamlessly across both digital and print assets, bringing Aura’s brand to life in a way that felt aligned with its innovative approach. The result was an inspired brand with a newfound confidence and elevated presence, positioning Aura to unlock its full potential.
Old Logo
Updated Logo
Old Newsletters
Updated Newsletters
Old Reports
Updated Reports
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